Rare Voices Australia (RVA)

Rare Voices Australia (RVA) is the national body for Australians living with a rare disease. While with Yakkazoo, we created an integrated identity, highlighting RVA’s 10-year anniversary. In visually marking this milestone, careful consideration was given to existing assets such as the bird motif that symbolises strength, the fingerprint highlighting individual stories and the colours representing Australia. Together all the elements complemented a bold direction that celebrates the last decade and looks towards the future.

We then rolled out the new design concept as part of the RVA brand library that included Zoom backgrounds, website and social media banners, a 10-year organisational timeline design and photographic image suite to make an invisible organisation visible to Australians.